Tuesday, April 12, 2005

DISNEY: WHERE IT'S ALWAYS CHRISTMAS AND NEVER WINTER?

Sorry, couldn't resist that.

Here's a link to an article that was in the Washington Post recently about whether the fact that Disney is now peddling the Narnia film would mean an end to the Christian/Baptist boycott of Disney. When journalist, Mark Pinsky (one of the best religion journalists in the country, btw), called and asked me that question, I think I answered with a glib, "There's a boycott?"

Here's a snip from the piece with me in it... (Am I Act One's Nicolosi? I guess that's better than Nicolosi's Act One, which would be, you know, a lie....but I suddenly feel like I should have our logo stamped on my forehead.)

In 2001, HarperCollins, the U.S. publishers of the "Narnia" books, issued an internal memo -- revealed by the New York Times -- in which executives urged colleagues to downplay the books' religious dimensions in order to market them to a mainstream audience.

Any efforts to deemphasize the religious aspects of "The Lion, the Witch and the Wardrobe" film are bound to backfire with Christians, according to Act One's Nicolosi.

"Disney and [co-producer] Walden Media are aware that there's a proprietary sense about 'The Chronicles of Narnia,' " she said. "C.S. Lewis is our guy. They better not take that away from us."

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