tag:blogger.com,1999:blog-5020370.post111299790343128478..comments2024-01-21T02:42:50.927-08:00Comments on Church of the Masses: WGA Memberhttp://www.blogger.com/profile/03320709129586221521noreply@blogger.comBlogger21125tag:blogger.com,1999:blog-5020370.post-1155293656984723522006-08-11T03:54:00.002-07:002006-08-11T03:54:00.002-07:00I am here because of search results for blogs with...I am here because of search results for blogs with a related topic to mine.<BR/>Please,accept my congratulations for your excellent work!<BR/>I have a <A HREF="http://www.travel-center.ws" REL="nofollow">airfare low cost</A> site.<BR/>Come and check it out if you get time :-)<BR/>Best regards!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5020370.post-1155293653025358872006-08-11T03:54:00.001-07:002006-08-11T03:54:00.001-07:00I am here because of search results for blogs with...I am here because of search results for blogs with a related topic to mine.<BR/>Please,accept my congratulations for your excellent work!<BR/>I have a <A HREF="http://www.travel-center.ws" REL="nofollow">airfare low cost</A> site.<BR/>Come and check it out if you get time :-)<BR/>Best regards!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5020370.post-1151042779384441972006-06-22T23:06:00.000-07:002006-06-22T23:06:00.000-07:00Great site. 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Barnum, <BR/>1891 <BR/><BR/>Charlie Stratton was a little boy who would not grow. He <BR/>was destined to be less than three feet tall. <BR/><BR/>His parents accepted the fact that he would never become <BR/>a full sized adult. The neighbors felt sorry for the nice <BR/>family and their midget. But no one saw an opportunity for <BR/>greatness. No one saw the potential for fame and fortune. <BR/>No one, that is, until one man came along in 1842 with an <BR/>eye for hidden possibilities. That man was P.T. Barnum. <BR/><BR/>Barnum taught the child to sing and dance. He taught him <BR/>to express himself, to accept how he looked, to feel good <BR/>about who he was. He also taught the boy how to charm and <BR/>entertain crowds. And he named the young prodigy a name <BR/>that still lives today: General Tom Thumb. <BR/><BR/>Years later, after Tom was rich and world famous, his <BR/>Connecticut neighbors would shake their heads and smile. <BR/>"We always thought little Charlie was a nice boy but not <BR/>very special," many said, "but we never knew he would <BR/>become a celebrity until Barnum took him and Barnumized <BR/>him." <BR/><BR/>P.T. Barnum took many people who were talented but <BR/>unknown and made them rich and famous. While Jenny Lind <BR/>was known as the greatest Swedish soprano in all of <BR/>Europe, few had any idea who she was in America. Yet <BR/>Barnum hired her, managed her, promoted her, and Jenny <BR/>Lind became so famous that 30,000 people met her ship <BR/>when it docked in New York in the mid 1800s. Again, <BR/>Barnum had practiced the art of "Barnumizing" someone. <BR/><BR/>And to prove that his techniques worked, when Lind <BR/>decided to save money and manage her own concerts <BR/>without Barnum's help, her crowds grew smaller. Lind <BR/>didn't get media attention. And she returned to Europe <BR/>without fanfare. Yet it was the same Jenny Lind that <BR/>the crowds had gone wild to see under Barnum's art! <BR/><BR/>That art is not lost today, of course. Throughout 1997 <BR/>I smiled whenever I saw an article on the singer Jewel. <BR/>Here you have a woman barely out of her teens, with <BR/>only one CD released at the time, making front page <BR/>headlines and cover stories on national magazines. <BR/>Last I heard she had been hired to write her <BR/>autobiography (!) and was paid more than a million <BR/>dollars for it. Yet Jewel is barely an adult! How is <BR/>this happening? Clearly, Jewel is being Barnumized. <BR/><BR/>And that's how anyone can become famous today. You <BR/>need someone skilled in the art of Barnumizing. There <BR/>should be a latent talent or trait that can be <BR/>publicized, of course, but even that can be gotten <BR/>around. Richard Branson, the tycoon founder of many <BR/>businesses, including Virgin Records and Virgin <BR/>Airlines, Barnumizes himself by creating balloon <BR/>flights around the world. Whether he actually succeeds <BR/>at the trip doesn't matter. His events bring himself <BR/>international publicity. And he is not promoting any <BR/>talent except maybe the bold desire to be famous. <BR/><BR/>I've been personally fascinated by publicity and <BR/>publicists since I began researching P.T. Barnum a <BR/>few years ago. Here's a taste of some of the people <BR/>I've discovered: <BR/><BR/>* Harry Reichenbach was an audacious silent movies <BR/>publicist who made people famous in the early 1900s. <BR/>In fact, his incredible creative ideas helped stop <BR/>World War I. <BR/><BR/>* Edward L. Bernays helped make such stars as the <BR/>singer Caruso famous. And he got American women to <BR/>smoke with a publicity event he helped orchestrate <BR/>in 1929. <BR/><BR/>* And publicists today continue to Barnumize people <BR/>like chicken soup authors Mark Victor Hanson and <BR/>Jack Canfield. One reason Deepak Chopra remains a <BR/>bestselling author is the publicist behind him: <BR/>Arielle Ford. <BR/><BR/>But let's forget actors and actresses, authors and <BR/>speakers, singers and celebrities for a moment. What <BR/>about the average person? What about you? Can you be <BR/>Barnumized? Can you be made famous? <BR/><BR/>Without hesitation, I say yes. The secret is in <BR/>hiring a publicist who knows how to find or create a <BR/>news worthy subject out of you or something you do. <BR/><BR/>There isn't any one way to fame that fits for all <BR/>people. Sometimes all you need is one wild event to <BR/>draw attention to everything else you do: <BR/><BR/>* Barnum once showed a preposterous "Fejee Mermaid." <BR/>The curious half-monkey-half fish increased his <BR/>ticket sales 33%. <BR/><BR/>* In our own century a circus once displayed a <BR/>"Unicorn." While everyone knows unicorns aren't <BR/>real, ticket sales increased 55%. Again, the one <BR/>publicity stunt drew crowds to see everything else <BR/>being offered. <BR/><BR/>But you don't have to be wild and crazy to get <BR/>attention. In an article I wrote titled "Hidden <BR/>Selling," I talk about the various people who are <BR/>getting rich and famous by sponsoring events that <BR/>serve a good cause. Bill Phillips, for example, is <BR/>selling people on the idea of getting fit. He gives <BR/>away his book, and a video, and holds yearly <BR/>contests. He donates his money to the Make-A-Wish <BR/>Foundation. All of this is making Bill <BR/>internationally famous. How does he make any money? <BR/>He sells nutritional supplements. Back this fact is <BR/>"hidden." What Bill is doing is getting fame, and <BR/>then using that fame to make money. Very, very <BR/>smart. <BR/><BR/>One of the easiest ways to begin to seek fame is to <BR/>write a book. You still have to promote the book, of <BR/>course, but as an author you have an excuse to get <BR/>publicity. That's what Evel Knievel wanted when he <BR/>called me. He wanted me to help him write his life <BR/>story. He knew that a book could bring him more <BR/>fame. (I turned him down.) Many other people know <BR/>this fact, too, from Donald Trump to J. Paul Getty <BR/>to Madonna, and that's why they write (or hire <BR/>someone to write) books for them. <BR/><BR/>By now you've heard the quote from Andy Warhol that <BR/>in the future everyone will be famous for 15 minutes. <BR/>My belief is that if you create fame for yourself <BR/>that sticks, that fame will be a credential you can <BR/>bank on for the rest of your life. <BR/><BR/>Take Evel Knievel. His publicity stunts Barnumized <BR/>him in the 1970s. Yet we still know his name today, <BR/>thirty years later. He wedged his name into public <BR/>awareness through his fame tactics. And he's still <BR/>cashing in on his name. In fact, his name is so <BR/>strong that it has helped launch the career of <BR/>another daredevil: Evel's own son, Robbie Knievel. <BR/><BR/>Most people know the name Tom Thumb today, as well. <BR/>Why? The fame Barnum created for his little friend <BR/>still lives. Fame can do that for you, too. It can <BR/>become a lasting advertisement for who you and what <BR/>you do. From then on, everything you touch will get <BR/>automatic attention. Tom Thumb used to sell toys <BR/>and other products. So did Evel Knievel. As a <BR/>result of their fame, these otherwise mediocre <BR/>products sold. The products weren't important, it <BR/>was the name associated with the products. The more <BR/>famous the name, the more easily the products sold. <BR/>That's why Pepsi hires the latest hot stars to <BR/>appear in their commercials. Their fame brings <BR/>favorable attention to Pepsi. <BR/><BR/>But what if you can't afford a publicist? Easy. <BR/>What you have to do is become your own publicist <BR/>and Barnumize yourself. <BR/><BR/>Let me explain: <BR/><BR/>A year or so ago I wrote a news release that helped <BR/>make Jeff DeLong---barely 28 years old---wealthy. <BR/>The headline read: <BR/><BR/>50 Ways to Leave Your Lover (or anyone else); <BR/>Unusual cards don't greet, say Hit The Streets <BR/><BR/>Paul Krupin of the ImediaFax news bureau sent it <BR/>out by fax and email. As a result, Jeff did twenty <BR/>radio interviews the day his release hit. The <BR/>Associated Press picked up the story at least twice <BR/>and spread the word to the media nationally. The <BR/>number of times the story was reprinted is <BR/>impossible to tally. But as a direct result, Jeff's <BR/>website sales blasted to $20,000 a week. <BR/>(A week!) <BR/><BR/>What made his news release so successful? <BR/><BR/>1. There was news here. <BR/><BR/>I didn't have to dig too hard to see that Jeff's <BR/>greeting cards were newsworthy in and of themselves. <BR/>(You send his c-ya cards out when you *end* <BR/>relationships.) Too many people send out news <BR/>releases without any news. They are thinly disguised <BR/>ads. Editors hate ads. They want NEWS. <BR/><BR/>2. We tied it to current news. <BR/><BR/>Valentine's Day was right around the corner. While <BR/>Jeff didn't want to tie his release to that event, <BR/>I knew that doing so would cause the media to grab <BR/>his release. It helped make his news relevant. <BR/>Whenever you can tie your product or service to <BR/>existing news, you up the odds in being used by the <BR/>media. <BR/><BR/>3. We distributed the release to select media. <BR/><BR/>Paul Krupin hand picked a list of media contacts. <BR/>What you send out has to match the interests of <BR/>those receiving it. Don't send artillery news to <BR/>an anti-gun newspaper. <BR/><BR/>You can get publicity for virtually any product or <BR/>service. The media is desperate for news. Provide it <BR/>and they'll advertise your business. But how do you <BR/>find the right news angle? There are at least three <BR/>ways: (1) Have news, (2) invent news, or (3) tie <BR/>your business to current news. <BR/><BR/>Jeff's release was an example of one and three. (His <BR/>cards were news, and we tied it to Valentine's Day, <BR/>which was current news.) Here's an example of number <BR/>two: Inventing news. <BR/><BR/>When Barry Michaels in Australia hired me to write a <BR/>release for his clothing store, I had to hunt to <BR/>find the news angle. I talked to him and learned that <BR/>because he was getting bogus orders online, he <BR/>started calling virtually *everyone* who contacted <BR/>him. This turned out to be a breakthrough. Customers <BR/>were in awe that a retailer in Australia would call <BR/>them. Not only did Barry stop the bogus orders, but <BR/>he increased his sales with this extra personal <BR/>service. So I wrote a news release with this <BR/>headline: <BR/><BR/>Retailer Finds Way to Turn Bogus Orders Into Profit; <BR/>Australia teaches the globe how to make money online <BR/><BR/>As a result, the Investors Business Daily called him. <BR/>Since that is a national publication, Barry's news <BR/>release will turn into *thousands* of dollars in free <BR/>publicity. Very nice. <BR/><BR/>Finally, let me tell you what I did a few months ago. <BR/>In mid-June I bought a mermaid. Yes, a mermaid. P.T. <BR/>Barnum had one and I figured it would be cool if I <BR/>did, too. It turned out to be a disappointment and I <BR/>felt like an idiot for getting it. But then I saw a <BR/>publicity opportunity. So I wrote a news release <BR/>(using method number two) that began with this <BR/>headline: <BR/><BR/>Barnum Expert Suckered Into Buying "Real" Mermaid; <BR/>Discovers curiosity as powerful marketing tool <BR/><BR/>The response stunned me. The editor of the American <BR/>Legal Association's newsletter asked if they could <BR/>run the story. Radio hosts wanted to interview me. <BR/>An A&E Biography TV show on Barnum plugged my book, <BR/>causing my book to sell out overnight. Ah, I love <BR/>this! <BR/><BR/>The point is, news angles are everywhere. Start to <BR/>think like a reporter, get creative, and plug you <BR/>or your business *within* your story. It's the key <BR/>secret to getting rich and famous today----within <BR/>only 90 days---and with or without a mermaid!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5020370.post-1131031757076629112005-11-03T07:29:00.000-08:002005-11-03T07:29:00.000-08:00blog site myspace.comwww.wirtualnafrancja.comNice ...blog site myspace.com<A HREF="http://www.wirtualnafrancja.com" REL="nofollow">www.wirtualnafrancja.com</A><BR/>Nice Site! 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